Heather Warren-Crow Audio US 2014

 
 


General Equivalence, or Pillow Talk for the Olfactorily Impaired Worker


Heather Warren-Crow is a performance artist based in Texas in the US. Her piece “General Equivalence, or Pillow Talk for the Olfactorily Impaired Worker" was inspired by a perfume created by Microsoft VP of Sales Patrick McCarthy. McCarthy got the idea for “His Money Cologne” and “Her Money Eau de Parfum” after reading about a Japanese study claiming that the smell of money increases workers’ efficiency.

In preparation for the piece, Warren-Crow collected English-language descriptions of the smell of money from Google Books. Then, she read the script over a Muzak-style track. The resulting recording will improve the efficiency of anybody working while listening to it, even those unaware of their labor (after all, late-capitalism has recoded play as work).


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